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Doubling down on digital at Morris — Part I
You’ve probably heard this before: If you want to have a shot at holding and gaining digital market share in your local market, you need a separate digital sales force. But “separate” can have a wide...
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Doubling down on digital at Morris — Part II
In Part I, I described how Morris Publishing Group came to be committed to creating a separate digital sales division in our markets. But at that point, we still had big questions. Exactly what would...
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Five game-changers for the local media business model
It was an interesting assignment: Forecast the next three years’ revenues and cash flows based on current activities, then come up “game-changers” that could produce significantly better results. At...
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50x current information = lots more disruption
If you’re involved in traditional media and your mind wasn’t boggled by last month’s IDC report, “The Digital Universe in 2020,” it must be that you didn’t see it. So let’s take a look, and then let’s...
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Explore ‘adjacencies’ to discover new business models
Breaking out of the mindsets of traditional business models is one of the toughest challenges for any disrupted industry. And it’s one of the most important, because the old mindsets keep us from...
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Newspapers need to juice up the ad content, not just the news
The quality of newspaper content is getting some much-needed attention these days, as companies work to justify their print price increases and digital meters/paywalls. They realize they need to...
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Desperately needed: More innovation on the audience side
Just how disrupted is the old newspaper business model — the model that’s centered on providing news to a geographic market? A lot more disrupted than many people in the news media think. The local...
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‘It’s the end of advertising as we’ve known it’
I was surprised to hear those words come out of my mouth recently, during a strategic discussion about where our company, Morris Communications, needs to be in three to five years. I heard myself say,...
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Media business model: Are you running the Scotch Tape store?
If you’re old enough to remember Saturday Night Live in its glory days, maybe you remember the hilarious sketches set in the Scotch Tape store at the old mall. The bit was centered on, and got its...
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